Business 101: Is Search Engine Optimization Worth The Investment?

The modern bail bonds industry more or less dates back to the turn of the 20th century. Over the course of 115 years, the industry hadn’t changed that much but what should be changing is your marketing plan. Up until ten years ago or so you were probably justified in spending most of your marketing budget on things like print advertising, advertising in publications like the Yellow Pages or your local telephone book. These kinds of advertising are in fact dieing and having less and less impact. Many bail bond services also choose to do display adverting on things like bus benches or advertising in the bathrooms of local bar and restaurant bathrooms. I guess the thinking is that if you want to target people who might get a DWI that night, getting in front of those customers might be a good idea.

The fact is that your customers are probably looking someplace else when they need a bail bond service right now, do you know where? You guessed it, they are turning to their phones to go online.

So how do you get in front of those customers? Getting in front of those customers is all about maximizing your exposure on the search engines like Google and Bing. The question is, how do you do that? Most likely, you’ll need to hire an SEO Consultant like Big League Search Agency, to get this done. We recently caught up with Zack Gaddy who gave us some tips for bail bondsman who are looking to hire an SEO company.

  1. You shouldn’t pay for SEO forever. – What does that mean? Zach says that their customers pay for their service until they achive the results that they are looking for. “When we get a site to that magical first place ranking we typically spend one more month building links and citations and then we call it good”. That first place ranking will usually stick unless somebody below them is actively trying to capture that spot. We continue to send keyword reports weekly, if we notice a drop in rankings we get back to work. We almost never have local clients that are paying for our service permanently; only in the most competitive of keywords does that happen.
  2. Don’t sign a contract unless there is a good reason – Most of us use business contracts all the time, but that doesn’t mean you should be force to sign one that locks you into anything; at least not for SEO. At Big League Search we believe in earning your business month after month. If you aren’t happy with our service or you can no longer afford it then you are free to go. We love dealing with happy clients; unhappy clients are a chore and are frankly no fun to to do business with. We use what we call a letter of intent that clearly states what we services we are going to provide the client. When the client pays for the first month they acknowledge that they have read the agreement and understand what is going to be done on their behalf.

These are just two tips for businesses looking to hire their first SEO consultants. As a business owner, there is no doubt that you are receiving emails and phone calls nearly every day from companies that are looking to sell you services that promise to get you on the first page of Google, guaranteed. Most of these are fly by night organizations that likely don’t know the first thing about ranking a site for the long term. If you would like more information about search engine optimization, follow Big League Search all over the well, they are always posting great resources for business owners looking to learn more.